Paid media, email, lifecycle, and the AI-powered workflows that feed them — designed, tested, and run with a ship-measure-scale approach. Lemnos builds the growth engine and stays on to operate it, so qualified pipeline compounds without a full-time hire.
Most SMBs don't need five agencies. They need one partner who knows how the pieces connect, builds them right the first time, and stays on to run them.
HubSpot builds from scratch — custom properties, deal pipelines, lifecycle stages, segmentation frameworks. Plus platform migrations, database cleanup, deduplication, normalization, and the lead status definitions that keep marketing and sales aligned.
Configuring and integrating the tools across CRM, email, paid, display, social, and enrichment platforms. Clean data flow between systems, vendor evaluation and procurement, contract negotiation, and making sure everything actually talks to each other.
The systems that turn marketing activity into qualified pipeline — and the experiments that make them better. Lead qualification and routing, AI-powered enrichment (an automated Clay pipeline that turns ~8,000 raw records into campaign-ready audiences), nurture sequences, lifecycle models, and full-funnel reporting that shows what to scale and what to cut.
Paid search, display, and social across Google, LinkedIn, and Meta, run as a test-and-learn program — account structure, audience targeting, creative rotation, and A/B testing across geo, income, and interest. Recent example: ~12K engagements and ~150 SQLs on a ~$6K paid-search budget over 2–3 months, with attribution reporting that shows exactly what's working.
Platform setup across cold outreach and nurture. Automation workflows, list segmentation, send scheduling, deliverability monitoring, ISP reputation management, and campaign QA. From database of 100 to database of 100K+.
These aren't separate services — they run through everything above.
BI reporting in Looker Studio connecting cross-channel data into dashboards your team can actually use. GA4 and GTM implementation.
Database cleanup, deduplication, normalization, and enrichment workflows with smart exclusion filters.
MarTech assessment, contract negotiation, onboarding, and integration. The right tools, configured properly.
Lifecycle stage design, lead status definitions, MQL/SQL criteria, and structured handoff processes across teams.
Lemnos works as your demand generation partner — embedded in your team, owning the funnel end to end, without a full-time salary and benefits line item.
We look at what you have, what's broken, and what's missing. No 40-page deck — just a clear picture of the infrastructure gaps and a plan to close them.
Hands-on implementation. CRM setup, platform integrations, automation workflows, campaign infrastructure, reporting — built and configured to your sales process.
Ongoing execution, monitoring, and iteration. Deliverability management, data hygiene, campaign QA, reporting, and the vendor management that keeps the stack healthy.
Three engagement shapes — scoped to what your team actually needs.
One HubSpot instance built from scratch and repurposed across four distinct business pivots — different ICPs, different funnel models, different messaging. Lemnos owns the full growth program: CRM build, lead qualification and routing, ~$2K/mo paid LinkedIn acquisition plus segmented nurture fed by ZoomInfo intent, a paid-search test that produced ~150 SQLs on ~$6K, ad infrastructure across Google / Performance Max / Meta / StackAdapt, and cross-channel BI reporting in GA4, GTM, and Looker Studio.
The retainer model is the differentiator. We don't hand off and leave — we stay on to operate the system as the business strategy evolves. That's how the same HubSpot instance survived four pivots without being rebuilt.
Beyond the primary retainer, Lemnos takes on focused project work: cold email infrastructure, AI-powered enrichment pipelines, and multi-vendor lead acquisition. Recent example — an automated Clay pipeline that normalizes, verifies, enriches, and LinkedIn-matches ~8,000 raw D&B records into segmented, campaign-ready audiences with minimal manual touch, including a guardrail step that flags valid-but-unusable catch-all addresses. Scope is set against the outcome, not by the hour.
Some teams don't need another build — they need someone running the stack they already have. Lemnos takes on day-to-day demand gen at scale: deliverability monitoring across high-volume sending, list hygiene on 100K+ databases, multi-channel campaign QA, and vendor coordination across email, paid, and data enrichment platforms. Same partner who'd have built the system from scratch, dropped in to run what's already there.
Lemnos Consulting is a demand generation consultancy for SMBs with immature or fragmented martech stacks — typically 50 to 500 employees in regulated or mission-driven verticals.
Most consultancies show up, build a system, and leave. Lemnos builds the system and stays on to operate it. That's the difference: continuity from architecture through execution, without the overhead of a full-time hire and without the discontinuity of agency rotation.
Founded in 2023 by Pete Delago, who brings 8+ years of growth and demand-generation marketing — in-house and agency-side — prior to Lemnos. More on Pete →
Tell us what you're working on — current stack, what's broken, what's missing. We'll come back within one business day.